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Do not call: Working with Australian cold calling laws

On May 4, 2018
Telemarketing is a sensitive subject for some people. To ensure you're respecting prospect's time and privacy, it's important your practices are compliant with both the law and expected etiquette. Here are a few basic tips to get your started on perfecting your telemarketing strategy.

Why you need to tell a story with your multi-channel marketing

On April 30, 2018
Multi-channel marketing isn't the easiest thing to achieve given the limited resources many teams to have to work with. However, it doesn't have to be as exhaustive as it sounds. By utilising storytelling, you can deliver a consistent channel-agnostic message that builds authenticity and trust.

3 key differences between the GDPR and Australia’s Privacy Act

On April 16, 2018
The GDPR comes into effect worldwide on May 25, 2018. The regulations will have major implications for all companies dealing with individuals based in the European Union. Similarly, Australia has just adopted new privacy data laws, creating another minefield for compliance teams to navigate.

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