People share more information than ever online. From sending Snapchats from gigs to sharing baby photos with far away relatives on Facebook, Australians aren't adverse to merging their private lives with digital representations.
The B2C marketing lists we offer meet data privacy laws.
However, despite the increasing amount of personal data being willingly uploaded online, consumers still expect this information to be treated with respect by the businesses that either store or manage it. In most cases, people are incredibly protective over any private information that may be able to identify them if it is leaked or mismanaged.
Any company that has access to personal data needs to operate according to strict privacy criteria. Mailing lists are no exception, which is why the B2C marketing lists we offer are managed to standards laid out by data privacy laws.
Why is data security so important for the modern enterprise?
Put simply, today's organisations have access to much more data than their predecessors, including information about the purchasing habits and trends of their customers and clients. While this information is invaluable from an operations standpoint, it can also pose certain difficulties.
One of the main challenges is the pressure of securely storing consumer data and ensuring it doesn't impact the privacy of customers. Software provider Accenture investigated the impact the increasing value of user data is having for businesses, finding that security is likely to remain a pressing concern.
According to the organisation, this is due to the fact the pressure of greater data security from a range of different sources. Not only do businesses need to respect the source of this data – their customers and clients – there's a growing number of regulatory bodies and independent watchdogs that all have a stake in the assurance of data security.
Accenture revealed that businesses are aware of this need to secure their data, with 90 per cent of all respondents indicating data security is a key part of they way they operate. A further 85 per cent of organisations stated that transparency with regards to how they collect and use this information is also important.
How does data privacy affect marketing lists?
For marketing lists to be effective, they need to prioritise quality while also ensuring they include a substantial list of names and contact details. However, it's essential that these resources are created with data privacy in mind. The majority of consumers are hostile towards spam email communication, which is why The Prospect Shop only supplies email contact deals for people that have personally opted into the service.
Big data is becoming increasingly relevant to marketing professionals.
A report from SAS revealed that marketers will need to take greater steps to ensure their data privacy. According to the organisation, big data – the trend allowing businesses to collect and analyse massive amounts of information – is becoming increasingly relevant to marketing professionals.
Broadly speaking, the more information marketers can gather about their customers, the better they can target future campaigns. This fact was confirmed by Salesforce, with the organisation stating that the additional range of data available can be integrated with existing marketing techniques.
One example the organisation cited involves moving customer more effectively through the sales funnel. By using big data to analyse the content within marketing emails that had the biggest draw for consumers, businesses gain a much better idea of how their customer base interacts with their promotional material.
How does The Prospect Shop help businesses promote data privacy?
Mailing lists from the Prospect Shop are created in accordance with both the ADMA Direct Marketing Code of Practice and National Privacy Principles. This means businesses that use these services can distribute content with confidence that they aren't spamming people or impacting their privacy in any way.
To find out more about directing mailing lists, contact the team at The Prospect Shop.