Category: Multi-Channel Marketing

3 ways to measure your direct mail campaign’s success

On February 7, 2018
Many see direct mail as much harder to measure results for than its digital counterpart, despite the fact that direct mail is shown to be a very effective means of winning conversions. Here are three tips for marketers to measure their direct mail campaigns.

What does direct mail do to your brain?

On January 29, 2018
Several studies have been released which suggest direct mail is much more effective than digital media for audience engagement time, brand recall and ultimately decision to purchase. Here's what the studies say and how you can use the information to your own advantage.

How to integrate direct mail and social media

On January 15, 2018
Social media isn't going anywhere - in fact, Facebook reached over 2 billion monthly users in 2017. Your customers get their information from a variety of sources, and therefore it's essential to integrate your direct marketing campaign with other platforms. Here's how.

What does direct marketing look like in 2018?

On December 13, 2017
As 2018 rapidly approaches you should already be planning next year's marketing campaigns. We look at some of the trends and technology that will affect direct marketing next year, and suggest some strategies you can use to reach consumers digitally and physically.

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