Category: Multi-Channel Marketing

Is your brand listening in 2018?

On May 30, 2018
Social listening is about more than just what your existing customers are saying - you should be collecting data across a variety of relevant keywords.

Why you need to tell a story with your multi-channel marketing

On April 30, 2018
Multi-channel marketing isn't the easiest thing to achieve given the limited resources many teams to have to work with. However, it doesn't have to be as exhaustive as it sounds. By utilising storytelling, you can deliver a consistent channel-agnostic message that builds authenticity and trust.

3 ways to measure your direct mail campaign’s success

On February 7, 2018
Many see direct mail as much harder to measure results for than its digital counterpart, despite the fact that direct mail is shown to be a very effective means of winning conversions. Here are three tips for marketers to measure their direct mail campaigns.

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