Category: B2C Marketing

Is influencer marketing worth the effort?

On April 4, 2018
In the age of social media, influencer marketing is a hot topic. Through this means, marketers target key members of their audience to organically promote conversations about the brand. However, identifying influencers is incredibly difficult - so is there any tangible benefit to doing this?

Generation Z: Are you ready?

On March 11, 2018
Generation Z are no longer the children you picture. Instead, the oldest members have already entered their 20s and this demographic controls hundreds of billions of global wealth. Businesses hoping to target this major audience need to understand what young people value in order to appeal to them.

A step-by-step guide to defining your target market

On February 27, 2018
It's extremely important to define your target market from the get-go to make your direct marketing campaigns as effective as possible. However it can be difficult to do so, especially if you're a new business without customers. Here's a step-by-step guide to working out who your target audience is.

4 tips to improve your direct marketing response rate

On February 7, 2018
Direct marketing via both email and direct mail gets great response rates and ROI. One reason direct marketing gets such great response rates is that it's so versatile - there's all sorts of things you can do to improve the returns figures for your mailers.

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