Category: B2C Marketing

Why you need to tell a story with your multi-channel marketing

On April 30, 2018
Multi-channel marketing isn't the easiest thing to achieve given the limited resources many teams to have to work with. However, it doesn't have to be as exhaustive as it sounds. By utilising storytelling, you can deliver a consistent channel-agnostic message that builds authenticity and trust.

Is influencer marketing worth the effort?

On April 4, 2018
In the age of social media, influencer marketing is a hot topic. Through this means, marketers target key members of their audience to organically promote conversations about the brand. However, identifying influencers is incredibly difficult - so is there any tangible benefit to doing this?

Generation Z: Are you ready?

On March 11, 2018
Generation Z are no longer the children you picture. Instead, the oldest members have already entered their 20s and this demographic controls hundreds of billions of global wealth. Businesses hoping to target this major audience need to understand what young people value in order to appeal to them.

A step-by-step guide to defining your target market

On February 27, 2018
It's extremely important to define your target market from the get-go to make your direct marketing campaigns as effective as possible. However it can be difficult to do so, especially if you're a new business without customers. Here's a step-by-step guide to working out who your target audience is.

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