Category: B2B Marketing

A step-by-step guide to defining your target market

On February 27, 2018
It's extremely important to define your target market from the get-go to make your direct marketing campaigns as effective as possible. However it can be difficult to do so, especially if you're a new business without customers. Here's a step-by-step guide to working out who your target audience is.

4 tips to improve your direct marketing response rate

On February 7, 2018
Direct marketing via both email and direct mail gets great response rates and ROI. One reason direct marketing gets such great response rates is that it's so versatile - there's all sorts of things you can do to improve the returns figures for your mailers.

Win over B2B customers drip by drip

On September 29, 2017
For B2B leads that need longer nurturing period, you might want to try a drip marketing approach. Let's look at what that means and how it benefits you.

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