Category: B2B Marketing

Stand out by popping out: Dimensional direct mail

On March 21, 2018
How many times have you caught yourself dropping a branded envelope straight into the bin without ever opening it? You don't want the same thing happening to your direct mail campaigns - so spice up your strategy a little with dimensional mail! Find out how this unique method can increase engagement and response rates.

A step-by-step guide to defining your target market

On February 27, 2018
It's extremely important to define your target market from the get-go to make your direct marketing campaigns as effective as possible. However it can be difficult to do so, especially if you're a new business without customers. Here's a step-by-step guide to working out who your target audience is.

4 tips to improve your direct marketing response rate

On February 7, 2018
Direct marketing via both email and direct mail gets great response rates and ROI. One reason direct marketing gets such great response rates is that it's so versatile - there's all sorts of things you can do to improve the returns figures for your mailers.

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