Archive for April 2018

Why you need to tell a story with your multi-channel marketing

On April 30, 2018
Multi-channel marketing isn't the easiest thing to achieve given the limited resources many teams to have to work with. However, it doesn't have to be as exhaustive as it sounds. By utilising storytelling, you can deliver a consistent channel-agnostic message that builds authenticity and trust.

3 key differences between the GDPR and Australia’s Privacy Act

On April 16, 2018
The GDPR comes into effect worldwide on May 25, 2018. The regulations will have major implications for all companies dealing with individuals based in the European Union. Similarly, Australia has just adopted new privacy data laws, creating another minefield for compliance teams to navigate.

Is influencer marketing worth the effort?

On April 4, 2018
In the age of social media, influencer marketing is a hot topic. Through this means, marketers target key members of their audience to organically promote conversations about the brand. However, identifying influencers is incredibly difficult - so is there any tangible benefit to doing this?

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