Archive for March 2018

Navigating the Notifiable Data Breaches scheme

On March 26, 2018
The Notifiable Data Breaches (NDB) scheme is in effect as of February 22 2018 - are you aware of your new obligations to report privacy infringements? This guide covers the basics of the NDB scheme from who it applies to, what needs to be reported and how you can notify the appropriate people in the event of a breach.

Stand out by popping out: Dimensional direct mail

On March 21, 2018
How many times have you caught yourself dropping a branded envelope straight into the bin without ever opening it? You don't want the same thing happening to your direct mail campaigns - so spice up your strategy a little with dimensional mail! Find out how this unique method can increase engagement and response rates.

Generation Z: Are you ready?

On March 11, 2018
Generation Z are no longer the children you picture. Instead, the oldest members have already entered their 20s and this demographic controls hundreds of billions of global wealth. Businesses hoping to target this major audience need to understand what young people value in order to appeal to them.

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