Archive for February 2018

A step-by-step guide to defining your target market

On February 27, 2018
It's extremely important to define your target market from the get-go to make your direct marketing campaigns as effective as possible. However it can be difficult to do so, especially if you're a new business without customers. Here's a step-by-step guide to working out who your target audience is.

4 tips to improve your direct marketing response rate

On February 7, 2018
Direct marketing via both email and direct mail gets great response rates and ROI. One reason direct marketing gets such great response rates is that it's so versatile - there's all sorts of things you can do to improve the returns figures for your mailers.

3 ways to measure your direct mail campaign’s success

On February 7, 2018
Many see direct mail as much harder to measure results for than its digital counterpart, despite the fact that direct mail is shown to be a very effective means of winning conversions. Here are three tips for marketers to measure their direct mail campaigns.

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