Archive for January 2018

What does direct mail do to your brain?

On January 29, 2018
Several studies have been released which suggest direct mail is much more effective than digital media for audience engagement time, brand recall and ultimately decision to purchase. Here's what the studies say and how you can use the information to your own advantage.

How to integrate direct mail and social media

On January 15, 2018
Social media isn't going anywhere - in fact, Facebook reached over 2 billion monthly users in 2017. Your customers get their information from a variety of sources, and therefore it's essential to integrate your direct marketing campaign with other platforms. Here's how.

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