Archive for December 2017

What Kendall Jenner and Pepsi can teach us about marketing

On December 16, 2017
Kendall Jenner's Pepsi ad is one of the stand-out marketing failures of 2017. Its appropriation of a social movement brought Pepsi so much bad publicity they had to pull the ad and apologise. How can marketers stay topical without repeating Pepsi's mistakes?

What does direct marketing look like in 2018?

On December 13, 2017
As 2018 rapidly approaches you should already be planning next year's marketing campaigns. We look at some of the trends and technology that will affect direct marketing next year, and suggest some strategies you can use to reach consumers digitally and physically.

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