3 key differences between the GDPR and Australia’s Privacy Act

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3 key differences between the GDPR and Australia’s Privacy Act

On April 16, 2018
The GDPR comes into effect worldwide on May 25, 2018. The regulations will have major implications for all companies dealing with individuals based in the European Union. Similarly, Australia has just adopted new privacy data laws, creating another minefield for compliance teams to navigate.

Is influencer marketing worth the effort?

On April 4, 2018
In the age of social media, influencer marketing is a hot topic. Through this means, marketers target key members of their audience to organically promote conversations about the brand. However, identifying influencers is incredibly difficult - so is there any tangible benefit to doing this?

Navigating the Notifiable Data Breaches scheme

On March 26, 2018
The Notifiable Data Breaches (NDB) scheme is in effect as of February 22 2018 - are you aware of your new obligations to report privacy infringements? This guide covers the basics of the NDB scheme from who it applies to, what needs to be reported and how you can notify the appropriate people in the event of a breach.

Stand out by popping out: Dimensional direct mail

On March 21, 2018
How many times have you caught yourself dropping a branded envelope straight into the bin without ever opening it? You don't want the same thing happening to your direct mail campaigns - so spice up your strategy a little with dimensional mail! Find out how this unique method can increase engagement and response rates.

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